Business Management: Marketing and Sales - Degree
Associate of Applied Science Degree Program | mhcc.edu/BusinessPrograms
Marketing is one of the most critical business functions for an organization as it connects the organization with its customers. This program prepares students for a variety of career opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing, international marketing, e-commerce, and more.
This MHCC degree provides the student the opportunity to develop skills in:
- Marketing and sales management
- Professional sales and service
- Marketing for small business
- Global marketing
At the completion of this program, students should be able to:
- Understand the marketing function and its role in organizations
- Identify strategic marketing alternatives, and know how to create an outline for a marketing plan
- Explain the criteria for stating good marketing objectives
- Develop capabilities to make and defend an ethical decision
- Understand and apply marketing and professional sales skills in the marketplace
|BA101||Introduction to Business (Course offered online)||4|
|BA131||Introduction to Business Computing (Course offered online)||4|
|WR121||English Composition (Course offered online)||4|
|Select one of the following:||4-6|
|Quantitative Reasoning I|
|Beginning Algebra II (Course offered online) (or higher)|
|BA203||Introduction to International Business||4|
|BA205||Business Communications (Course offered online)||4|
|BA211||Financial Accounting I (Course offered online)||4|
|BA223||Principles of Marketing (Course offered online)||4|
|BA206||Management and Supervisory Fundamentals (Course offered online)||4|
|BA213||Managerial Accounting (Course offered online)||4|
|BA239||Advertising and Promotion||4|
|BA249||Retail Management and e-commerce||3|
|EC201||Principles of Economics I: Microeconomics (Course offered online)||4|
|HUM202||Ethics in the Workplace (Course offered online)||3|
|BA226||Introduction to Business Law (Course offered online)||4|
|BA231||Information Technology/Business (Course offered online)||4|
|Business Project Management 1
or Operations Management - Workflow Analysis
|WE280BU_||Cooperative Education Internship||2|
|BA224||Human Resource Management (Course offered online)||3|
|BA250||Small Business Management (Course offered online)||4|
|BA285||Leadership and Human Relations||3|
|EC202||Principles of Economics II: Macroeconomics (Course offered online)||4|
|Health and Physical Education requirement||3|
BA101 Introduction to Business (Course offered online)
This is an introductory course designed to acquaint the student with the various phases of business. Emphasis is placed on ownership and organization, marketing, human resource management, management, business ethics, accounting and financial management and the importance of technology in business. The purpose of the course is to show students the interrelationship between business disciplines and to prepare students for further business study.
BA131 Introduction to Business Computing (Course offered online)
Registration Requirement: MTH020 with a grade of "C" or better; or placement above stated course level. Students should have experience with computers, the Windows operating system and the internet, and keyboarding skills of 20 words per minute or more.
Students learn introductory skills in computer software applications (level one of Microsoft Word, Excel, Access and PowerPoint) for business documentation, data analysis, and database creation, storage and retrieval. This course utilizes an online learning and assessment system to achieve proficiencies relevant to future coursework and employment.
BA150 Developing a Small Business (Course offered online)
This course is designed for students to be introduced to important elements and steps involved in starting a small business. Students evaluate and quantify risk versus reward analysis, as well as appropriately test and protect business ideas. Students practice how to formulate a cash flow projection and determine cash needs. Additionally, students are introduced to business legal structure, building a company image, human resource needs and creating a feasibility study.
BA177 Payroll Accounting and Payroll Tax Filing Requirements (Course offered online)
This course is designed to enable students to process payroll and meet the needs of the employer and legal requirements. Students learn the basic payroll rules and regulations. In addition, students prepare all necessary payroll journal entries, updating the general ledger accounts and employee earning records, and federal, state and city tax forms. Students demonstrate in-depth understanding of payroll by completing a computerized payroll project for a three-month cycle.
BA203 Introduction to International Business
This course introduces students to a rapidly changing world environment where the success of a business depends on its ability to respond appropriately to these changes. The course design examines how businesses effectively compete in the world market by learning what individual firms have done to succeed through a comparison of their business strategies, structures and operations. Special emphasis is made on how sociocultural forces both help and hinder a company's ability to conduct its business activities. This course is not equivalent to BA203 offered from fall 1986 through spring 1999.
BA205 Business Communications (Course offered online)
This course develops required skills to communicate effectively in a business environment. Technology is viewed and used as an efficient tool for processing and presenting information in a business setting. Students learn and practice effective strategies for writing persuasive, good and bad news letters and memos. They learn interpersonal and organizational communication skills for working in groups as well as with individuals. Students collaborate to research, write and present business reports. Email, word processing, spreadsheets, online research and presentation software is used to enhance the communication process.
BA206 Management and Supervisory Fundamentals (Course offered online)
Registration Requirement: BA101; or instructor consent.
This course encompasses the study, analysis and application of management and supervision functions, structure and roles. Major management processes of planning, decision making, organizing, leading and controlling are covered. There is an emphasis on application of effective management and supervision behaviors. Current relevant management and supervision issues such as motivation, communication, teamwork, diversity, ethics and global business are covered.
BA211 Financial Accounting I (Course offered online)
This is an introductory accounting course designed to serve students who plan to pursue an associate degree in a business area and/or transfer to an undergraduate degree program in any area of business. This course emphasizes external financial reporting for business enterprises. Information gathering, recording and financial statement preparation are covered with an emphasis on understanding, interpreting and applying accounting information.
BA212 Financial Accounting II (Course offered online)
This is the second course in the basic accounting sequence designed to serve students who plan to pursue an associate degree in a business area and/or transfer to an undergraduate degree program in any area of business. This course emphasizes external financial reporting. Topics covered include long-term assets, current and long-term liabilities, stockholder's equity, corporate financing with stocks and bonds, the statement of cash flow, financial statement analysis, and time value of money.
BA213 Managerial Accounting (Course offered online)
This is the third course in the basic accounting sequence designed to serve students who plan to pursue an associate degree in some business area and/or transfer to an undergraduate degree program in any area of business. This course emphasizes the use of accounting information by managers. Topics covered include managerial accounting systems, product costing, standard costs, cost behavior and analysis, profit planning, budgets, responsibility accounting and capital budgeting decisions.
BA215 Spreadsheet Applications in Accounting
Registration Requirement: BA211; or instructor consent.
Spreadsheet Applications in Accounting is designed to serve students who plan to pursue and associate degree in Accounting, or any other area of business. This course provides students the opportunity to apply their knowledge of the Accounting Cycle and Financial Reporting in an spreadsheet environment, by using Excel or other spreadsheet applications to record transactions, execute complicated calculations, and prepare Financial Statements. Spreadsheet techniques are taught sequentially, while simultaneously reinforcing accounting concepts and processes. With the use of comprehensive examples and scenarios, students will be able to apply the skills learned in this class to professional accounting for businesses.
BA218 Personal Finance (Course offered online)
This course provides students with practical decision-making skills for managing their personal financial resources. Topics covered include setting personal goals, budgeting, use of credit, consumer spending and saving and personal investment options.
BA220 Tax Accounting (Course offered online)
Registration Requirement: BA212.
In this course, students learn how to apply the fundamentals of individual income taxation. Students learn how to apply the concepts of income, deductions, exemptions, gains and losses and tax credits in the preparation of basic federal income tax returns.
An introductory study of financial management. The course covers sources of capital, financial statement analysis, the time value of money, capital budgeting, working capital management, financial structures and other factors that influence financial management decisions.
BA223 Principles of Marketing (Course offered online)
This course introduces students to traditional and internet marketing principles and policies. Major topics are marketing concepts relating to price policies and controls; trade channels and merchandising; market research; promotion; and integration of marketing with other activities of the business enterprise.
BA224 Human Resource Management (Course offered online)
Registration Requirement: BA101; or instructor consent.
This course provides perspectives on important current and emerging practices to help the student develop a practical, realistic and modern view of human resource management (HRM). Students study the HRM functions of an executive or supervisor as well as the functions of the HRM director in today's business environment.
BA226 Introduction to Business Law (Course offered online)
Registration Requirement: BA101; or instructor consent.
Emphasis is placed on the student's ability to understand and apply rules of law applicable to business operations. Business topics include constitutional basis, ethics and social responsibility, courts and procedures, torts, intellectual property, business crimes, contracts, warranties, formation of LLC, antitrust and e-contracts and international law.
BA228 Computer Accounting Applications (Course offered online)
Registration Requirement: BA211.
This course simulates business operations using an online computerized accounting system. Operations include business set up, vendor and customer maintenance, inventory management, bank reconciliations, financial reporting, and financial analysis.
BA231 Information Technology/Business (Course offered online)
Registration Requirement: BA131 or BT210ZWA, BT210ZEA and BT210ZPA, or instructor permission. Students should have access to a PC, web browser and internet connection, email address, experience with computers, experience with the Windows operating system and the internet.
This course presents business professionals with the basic concepts and skills for the strategic use of information systems in the organization. This course describes how information systems can be applied to business processes by supporting communications, improving decision making and increasing organizational performance. The components and development of the appropriate personal, workgroup and enterprise systems are examined. Additional lab time is required for hands-on applications experience in the use of information and computer technology for communication and decision making.
BA238 Professional Sales
This course examines the salesperson's role in modern marketing. It places emphasis on buyer behavior, the sales communication process, prospecting for customers, planning the sales call, developing and giving the sales presentation, handling objections, the importance of customer service and closing the sale. Presentations provide the students with opportunities to apply sales concepts.
BA239 Advertising and Promotion
This course is a detailed examination of the purpose, preparation, placement and analysis of the various types of advertisements within each of the media, such as television, web, radio and print. The relative merits of the most popular media are examined. The course involves practice in the planning and analysis of complete advertising campaigns and their coordination with other marketing strategies. Relevant social media and social networking are researched and analyzed as a part of the overall promotional and advertising strategy.
BA249 Retail Management and e-commerce
This course studies the total management efforts needed to operate a retail establishment effectively. It addresses the manager's strategy of operation as well as the requirements of daily operation, and does so from the standpoint of the specific decisions a retail manager must make to achieve success. The retail management course addresses buying, marketing, merchandising, operations, inventory control, personnel and finance. The course also covers ecommerce and technology trends disrupting traditional retail.
BA250 Small Business Management (Course offered online)
Registration Requirement: BA206; or instructor consent. Recommended WR121 and MTH065 or MTH058. Note: This is considered a capstone course; therefore, it should be taken in the last term of a business student's program.
This course introduces students to the practical and specific aspects of how to operate a small business. Students develop a comprehensive business plan. This includes operations and financial planning, raising capital, marketing and human resource planning together with leadership and time-management planning.
BA265 Operations Management - Workflow Analysis
This is a class for students interested in operations management. Working in small teams, students are trained to perform an operations workflow analysis for an area business or service organization, integrating current records and web-based information systems. Students develop team skills, consulting skills and work directly with business professionals in the organization where they perform the analysis.
BA267 Business Project Management
Registration Requirement: RD090, WR090 and MTH020, each with a grade of "C" or better; or placement above stated course levels. Co-requisite: BA131 or CIS122 or a combination of CIS120 and CIS120L. This course is recommended to be taken after other communication and management courses required for degree.
This is a hands-on class for students in project management. Working in project teams, students are trained to consult on projects for area businesses and service organizations, to propose realistic and effective project plans and to anticipate project management problems. Students develop team skills, consulting skills and work directly with business professionals in the organization where they prepare and present a project plan.
BA271 Financial Statement Analysis
Registration Requirement: RD090, WR090 and MTH065, each with a grade of "C" or better, or placement above stated course levels; and BA211, BA212 and BA213. Note: This is considered a capstone course. Therefore, it should be taken in the last term of a business student's program.
This course is designed to enable students to interpret and analyze real world financial reports of various manufacturing, retailing and service firms from the perspective of investors, creditors and prospective employees. This analysis is used to assess a company's liquidity, profitability and solvency in order to judge whether there is a viable basis for relationship. Students also develop their ability to locate comparable industry data, rating services and credit reporting services and apply this information in their evaluation of a company's past performance and assessment of the company's future risks and rewards.
BA285 Leadership and Human Relations
Registration Requirement: Recommended BA206.
This course prepares students to become effective leaders who drive organizational change. While the assumption is made that everybody can be a leader, people often miss the opportunity because they are not ready. Students examine their existing capabilities and develop a plan for building on these in preparation to lead the 21st century organization. Additional focus is made on nurturing the development of followers and recognizing situations that either impede or facilitate effective leadership. Non-business majors are welcome.
Course offered online
Cultural Literacy course